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The “Ugly Option” Strategy: Why Brands Like Apple Launch Products You Aren’t Meant to Buy

The “Ugly Option” Strategy: Why Brands Like Apple Launch Products You Aren’t Meant to Buy

by aram_bizmaze | Oct 16, 2025 | Insights

Have you ever stood in a fast-food line, paralyzed by choice? You’re looking at the soda options. The “Small” is $$$2.50. The “Large” is a massive bucket of sugar for $$$5.00. You think, “I don’t need that much soda, I’ll take the small.” But...
Empowering Product Managers to Pioneer Carbon Offset Reduction

Empowering Product Managers to Pioneer Carbon Offset Reduction

by aram_bizmaze | Jan 8, 2024 | Insights

Reducing carbon offset is a critical aspect of environmental stewardship, especially for product managers who play a pivotal role in influencing a product’s lifecycle and its environmental impact. This essay outlines the principles and frameworks product...
Effective Dealer Engagement Strategies (MEPC Framework)

Effective Dealer Engagement Strategies (MEPC Framework)

by aram_bizmaze | Dec 19, 2023 | Insights

How to Encourage dealers to select & sell our products ! The world of product dealership is a multifaceted domain where success hinges on a dealer’s ability to navigate through various critical factors. Understanding these factors is essential for maximizing...
The “Halo Effect”: Why Top Brands Spend Millions on Products You’ll Never Buy

The “Halo Effect”: Why Top Brands Spend Millions on Products You’ll Never Buy

by aram_bizmaze | Sep 7, 2023 | Insights

If you walk into a Kawasaki dealership, the first thing that catches your eye isn’t the entry-level commuter bike. It’s the Ninja H2R—a supercharged beast that costs $58,000, isn’t street-legal, and goes 250 mph. Kawasaki knows you aren’t going to buy it....

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  • A&D Revamped Business Modeling Methodology
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  • Spider Competitive Analysis Technics

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